What are post-purchase upsells

The standard customer journey starts from the home or product page. They add a product to the cart and go to the checkout. When they complete their purchase, you can have one last shot at upselling them a product to increase the size of their order.

The offer is shown after the purchase is done and the payment is processed, right before the customer sees the Thank You page. This is what a post-purchase upsell means.

Make more money per order
Post-purchase upsells are meant to increase your average order value by encouraging your customers to add more products to their current purchase. It’s all about making them spend more while they’re at the checkout and still in buying mode.

Never lose a sale
The main benefit of the post-purchase upsell is that there’s no risk in hurting your store’s conversion rate. Regular upsells that appear before the checkout can be distracting or make the customer realize they don’t want to spend that much when they see the order total. Meanwhile, post-purchase upsells have a high conversion rate because of their perfect timing.

Improve customer retention
The more relevant an upsell is, the higher the chances a customer will accept the offer. This way, your customers see more value in shopping from your store. When you upsell relevant and complementary products, your shoppers have more reason to come back, because they know they can rely on you for the right suggestions to enrich their experience.

A relevant post-purchase upsell is usually a product you want customers to buy together with another product. Like McDonald’s ask you if you “want fries with that burger?”, you can ask your customers if they want to buy another product with their original order.

This is what Vanga does - it automates your post-purchase upsell strategy and uses data to figure out which is the perfect offer for each checkout initiated by your customers.