How does Vanga work
A post-purchase upsell strategy is successful when it helps your store increase the average order value of each purchase. This happens by offering relevant & complementary products as upsells after the order has been confirmed by the customer.
When a customer completes an order, you can have up to two post-purchase offers appear before they reach the Thank You page. Customers can add those products to their current order with a single click without having to pay again.
Designed for the Shopify Checkout
Vanga is built to work with the native Shopify Checkout. Every time a customer completes an order, they will see a post-purchase upsell offer. This way, there’s no risk for your customer to drop before buying. There’s only two possible options - to increase your average order value or keep it the same.
Customers will automatically add your offers to the original order by clicking accept. If they want to skip them, they will simply click decline. This is why these offers are commonly known as one-click post-purchase upsells - because the products are instantly added and the 2nd payment is processed in the background.
Vanga works seamlessly with all your payment processors and other apps supported by the native Shopify Checkout. This includes 3rd party payment gateways that do not redirect you outside the checkout.
👍 Vanga supports:
- Credit Card Processors
- Shopify Payments
- Shop Pay
- PayPal Express Payments
👎 Vanga does not support:
- 3rd-party payments with external redirects
The “Baba Vanga” Algorithm
To suggest the offers that will convert the most, you need to know what they are. This is why Vanga is equipped with an AI-driven algorithm that does all the product selection for you.
Here’s how the algorithm works to automatically grow your average order value and help you sell more products at checkout:
1. Scan your order history, products, and customer behavior
When you install Vanga, the algorithm instantly analyzes all your past orders to see how your customers shop. It estimates which products are frequently bought together to find matching patterns in the preferences of your customers.
How does this help you?
This way, the algorithm has all the data it needs to find which products will work well. By eliminating the human factor, the algorithm makes sure that data makes the decision of how to upsell your products.
2. Predict the products that will work well as post-purchase upsells
Using the data from your order history, the “Baba Vanga'' algorithm will predict the products that will work best as offers for specific triggers. Imagine the standard way of creating upsells - you select a trigger product and assign offers to it. Vanga will do the assigning of offers for each of your products automatically.
How does this help you?
You don’t have to do any guesswork in predicting the perfect upsell for each product. This way you can be confident that your upsells will be based on how your customers shop, not how you think they do.
3. Automatically display your products as post-purchase upsells
From the moment Vanga is installed, the order history scanning is done instantly and your post-purchase upsells are already being displayed to customers on autopilot. The algorithm will be doing the product matching and you will not have to create any upsells manually or configure any settings. You just sit back and watch your revenue grow.
How does this help you?
You save a ton of time in manually setting up your upsells and funnels. This is how you will be increasing your AOV on autopilot - by automatically suggesting post-purchase offers to customers who buy from your store. All without a single effort on your side except installing Vanga.
4. Test & optimize upsell performance
After Vanga starts displaying post-purchase upsells to your customers, it will start to collect data from their actions. Each customer who clicks Accept or Decline will affect the way the algorithm shows your products as upsells after a purchase.
How does this help you?
You won’t have to monitor, analyze, test, and re-create multiple upsells manually to optimize your sales & revenue. The algorithm does it all for you, which means you save even more time and your average order value increases with time as Vanga tests your offers.
The main goal of Vanga is to help you save time in finding and creating the most relevant post-purchase offers to maximize your average order value. The more upsells convert, the more the algorithm will learn and continue growing your revenue on autopilot.