How to enable automatic discounts on all upsells
Discounts for automatic upsells were just released for Vanga. In this article we'll answer:
- What are automatic upsell discounts?
- How do the automatic discounts work?
- Can you monitor the automatic discounts customers see?
Before launching the automatic discounts, the only way to give customers a lower price was through the Manual Offers. Now, you can apply a discount on all your automatic upsells the same way you activate the app - with a single click.
What are automatic upsell discounts?
You don't have to set a discount for each offer or product that Vanga upsells. The automatic upsell discounts allow you to set a global discount range that will be used by the algorithm to show discounts between 0% and the discount percentage you select.
For example, we set a maximum automatic discount of 30% in our demo store.
A 20% discount was automatically applied by Vanga's algorithm to increase the chances of the customer buying the product, while giving the store the highest possible revenue impact.
This means that if you select a 30% maximum automatic discount, Vanga's algorithm will choose one of three discounts to apply to your upsells:
- 0% discount
- 10% discount
- 20% discount
- 30% discount
No matter the discount percentage you select, a zero percent discount will aways be a valid option for Vanga's algorithm. This means that some upsell offers might not have a discount applied at all, if the algorithm decides that the revenue impact might be too low for your store.
🖐️ Important: The automatic discounts on upsells are not connected to the standard discounts in your Shopify store. They do not conflict with them since your own discounts are on the checkout level. Vanga's automatic discounts are just for the post-purchase page and only valid for the product upsells.
To sum up, by enabling the automatic discount in Vanga, the algorithm will select the best discount for each offer for you. The main priority of Vanga is to drive the most revenue for your store, so it will apply the discounts according to her main objective.
How do the automatic discounts work?
You can find the Automatic discounts in the new Settings tab in Vanga.
Simply select the maximum discount you are willing to apply to your automatic upsells. Vanga will take care of the rest.
You don't have to apply any discounts manually to upsells or products. Everything is done automatically for you.
Vanga uses the exact discount percentage intervals you see in the dropdown for your automatic upsells.
If you select 10%, Vanga will offer either 0% or 10% on your offers.
If you select 90%, Vanga will offer all of the discounts between 0% and 90% on your offers.
Once you select a discount percentage and hit Save, Vanga will immediately start applying discounts within that range on your automatic upsells.
Important: Automatic discounts are not applied to any of the products that are part of a Manual Offer.
Can you monitor the automatic discounts customers see?
Yes, simply go to your Offer History tab, select the upsell you want to see and you will be able to view the automatic discount that was applied to the offer.
Summary
The new automatic discounts in Vanga are designed to increase your upsell conversion rates and provide a better customer experience at checkout. This is a feature that will be constantly improved to drive the most revenue possible to your store and improve the way customers interact with your upsells.